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Haute 100 Update: Fred Deluca’s Subway Franchise Tries Out Café Concept

Haute 100 Miami billionaire and Subway co-founder Fred Deluca is trying a new more upscale Subway variation, called Subway Café. The company hopes Subway Café will address the needs of franchisees looking to open up shop in office buildings and other more high-end locations.

The test restaurant was launched by a Subway franchisee in an office building in Alexandria, Va. It has since expanded to about 15 locations, expecting to add 10 more by the end of this year. Although still in the initial stages of development, Subway Café is designed as an intersection of a sandwich shop and a coffee bar. It will be slightly more spacious than an average Subway, with brick or wood paneled walls, more lounge-style seating with comfortable armchairs, and depending upon the location, a fireplace.

In addition to the standard Subway breakfast and traditional menus, the Subway Café offers a variety of baked goods, hot and cold espresso drinks, coffee, hot and iced chai latte, hot chocolate and frozen blended beverages. The coffee would be supplied by Seattle’s Best, which supplies coffee to regular Subway restaurants.

[Source: Nation's Restaurant News]

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New York February / March 2014
New York February / March 2014