This week Australian actor Hugh Jackman is challenging people in America to a PSA for the Global Poverty Project’s “Live Below the Line” campaign, the Global Poverty Project he launched three years ago when he met founder Hugh Evans.
The campaign was launched April 18 in London at a private gala dinner that I was invited to in the new opulent hotel St. Pancras Renaissance. The “X-Men” actor Jackman was joined by his wife actress Deborah Lee-Furness. Guests included Harry Potter actress Bonnie Wright, Sam Branson, Kate Middleton’s favorite designer Daniella Helayel (ISSA), and British menswear designer Ozwald Boateng. The evening featured a fashion show followed by an auction that Jackman successfully lead with a great sense of humor.
The Aussie blockbuster actor sits on the board of the Global Poverty Project, an international organization designed to target public policy to end extreme poverty, and he also appeared in the video for the “Live Below the Line” campaign. Jackman urged Americans to live below the extreme poverty line by going a workweek spending less than a buck fifty each day on food from May 16 through May 20.
“This is an incredible campaign that really gives us the chance to understand the realities of extreme poverty,” Jackman said. “It is certainly a challenge to eat and drink off of $1.50 a day for five days, but for 1.4 billion people, $7.50 is all they have not only for food, but also for living costs, clothing — everything! ‘Live below the Line’ highlights the challenges that over 1 billion people are faced with every day and urges us to do something about it.”