He is widely known for his sartorial t-shirts emblazoned with naughty phrases and now, he can add the title of ‘Awards Show Host’ to his resume. Fashion designer Henry Holland has been confirmed as this year’s guest host for the highly anticipated Grazia Style Awards taking place at the new Ritz-Carlton in DIFC on May 4, 2011.
The Grazia Style Awards celebrate local talent, international retailers, designers and brands serving as barometer for what’s hot in the region for 2011. By giving the readers an opportunity to vote for the best shopping destination, favourite department store or best local designer, the awards ceremony can greatly increase the profile of not just the winner, but the nominees who can proudly encourage their followers to vote.
Some of the home favorites this year are DAS Collection; Emirati sisters Reem and Hind Beljafla have enjoyed popularity with their cutting edge designs for the traditional Abaya, now stocked in high end retail outlets including Harrods. Stylish shopping destinations such as Symphony and Marami, both owned by young entrepreneur Salama Alabaar, are also up for nomination in the Best Boutique category. By opening her multi-brand luxury boutiques, Alabaar has created two cult shopping destinations for those looking for unique design with an international flavour.
The larger department stores will also be going head to head – Saks Fifth Avenue and Galleries Layafette will contend with local retailer Boutique One for Best Department Store, who are also nominated in the online a category with their shopping website, boutiqe1.com. Also new this year – Best Style Blogger. Style blogs have become increasingly prevalent in the region; 17 nominees have been listed showing the new found influence of a blogger on predicting trends or simply identifying coveted products.
Grazia Middle East has cleverly positioned themselves as a publication that covers ‘News and Shoes’ which resonates well with the female population, ensuring the Grazia Style Awards is one of the most highly anticipated events of the year.