On Friday, April 22, CÎROC Vodka joined hip hop royalty Sean “Diddy” Combs, along with Dirty Money, Q-Tip, Faith Evans, Tyga, and Lloyd to perform at a sold-out Hammerstein Ballroom for Diddy’s Coming Home tour with his group Dirty Diddy Money. The event doubled as the official kickoff for Diddy and CÎROC’s NYC Safe Rides initiative.
The nostalgic event was a nod to Diddy’s roots as an emerging hip hop artist in the ’90s in New York. Donning a vintage Versace shirt like the one we know him for back in the day, the now-hip hop magnate took to the stage with fellow musicians Faith Evans, Q-Tip, and Jim Jones to deliver a stellar hometown show.
Because being irresponsible is just not in his style, Diddy and CÎROC worked together to provide their concertgoers with Metrocards in order for them to get home safely after the event while promoting responsible decision making after a night of partying Diddy style. CÎROC and E! are furthering the efforts of this campaign with E!’s Drive Safe campaign featuring today’s hottest celebrities and a feature which lets viewers receive instant taxi contact information by visiting eonline.com or texting “DRIVESAFE” to 44264.