The UAE is a country known for its abundance of luxury vehicles; any given hotel or shopping mall is a testament to that when your eyes wander over the Astons, Porches, Maseratis or Range Rovers lined up like ducks in a row.
But taking the UAE to the next level is the largest Rolls-Royce showroom in the world, situated in the Umm Al Nar area of Abu Dhabi. The new state-of-the-art facility was recently unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
The 900-square-metre showroom provides space for displaying five Rolls-Royce motor cars, a coffee bar, and a customer configuration lounge including colour and trim samples. The showroom is also directly linked to a new dedicated Rolls-Royce service facility.
Torsten Müller-Ötvös said, “The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls‑Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East.” He continued, “The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth.”
Also unveiled at the showroom opening was the Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. It is one of a collection of 100 highly bespoke Rolls-Royce Phantom models, which were built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world’s most instantly recognisable bonnet figurine was first fitted to Rolls-Royce cars. The car features a teak rear deck, which represents the brand’s old-world craftsmanship that isn’t found anywhere else in today’s automotive landscape.
Collectors across the world have clambered for these highly coveted vehicles, and with such a strong car culture in the UAE, The Rolls-Royce finds its perfect home in the Middle East.