Soirée, Dubai’s first high-end, multi-brand Pakistani boutique, previewed Sanya Muneer’s Spring Summer 2011 collection in an intimate gathering last night.
Soirée is a villa boutique in the heart of Dubai’s stylish enclave of Jumeirah, offering shoppers a discreet and private environment to browse through its collection of luxury labels from Asia and the Middle East. Also making an appearance to treat the guests, was the Sephora Beauty Lounge, something that has become very popular at fashion events in Dubai giving shoppers tips on recreating catwalk looks themselves.
Sanya Muneer is a designer known for her adventurous colour palette, creating a fusion between east and west, which resonates well with the Middle East market. Muneer comes from a business background and has combined her love of fashion to create the line that is popular but maintains it’s cultural heritage. This is true of most brands that are stocked in-store, walking the line of traditional with a modern twist.
Muneer’s initial collections catered to day wear and later evolved into designing evening and bridal wear. She has however, stuck to her roots with quirky and exciting cuts and accessories, which have ranged from leather to shells to African beads. Also popular is Muneer’s Shoe collection that incorporates the use of jeweled details with an open toe (heeled or flat) which have become very popular for the bridal market.
Soiree also stocks directional looks; funky label Glamonyou launched in Dubai and German-born Nadine Arton expresses her love of color through vibrant patterns and fabrics sourced from all over the world. Drawing on European, Asian and Middle Eastern influences, the Glamonyou Collection is youthful, without being trend focused. In addition to a permanent collection, Glamonyou also provides a bespoke service to offer clients fashion advice and made-to-order design.
Dedicated to designs that encapsulate the beauty of Pakistan’s luxury fashion scene, the name ‘Soirée’ was inspired by the shimmering glamour of embellished evening wear, which was certainly in abundance.