Insider’s Guide to New York
The Stats: Born in Cleveland, Ohio, Hornig has called New York City home since 1981. Currently, she resides in the Upper East Side.
Best Aspect of New York: “Diversity and Ambition.”
Wall Street Guru turned jewelry designer, Joan Hornig, believes, you can lead people to philanthropy, but only a very special incentive can make charity second nature to them. A former fund-raiser from Harvard, who spent two decades in the financial world consulting to hedge funds, Hornig has designed stunning pieces in 18-karat gold, sterling silver and various precious stones, under the trademark Philanthropy Is Beautiful, since 2003. Prices range from $500 to $16,600, and 100 percent of her profits go to various charities, which she has thus far raised almost a million dollars for. An initial partnership between Hornig’s foundation and Bergdorf Goodman, where a vitrine of her designs fronts on a busy path in the jewelry department, and has since expanded to SABBIA Fine Jewelry Located inside The Ritz-Carlton Key Biscayne, and Neiman Marcus in Palm Beach.
Hornig has also received the support from celebrity clients like: Cameron Diaz, Eva Mendes and Megan Fox. Philanthropy Is Beautiful, including the new line, offers 700 charities from which to select; the most popular causes are health, environmental, literacy and animal protection; nevertheless, customer can also suggest a new cause that is dear to their heart. Now, Hornig is working on a video campaign produced by Emmy award winning producer, Michael Honablue, in which they spotlight philanthropist from around the world and in a Poetic style feature their words on what it means to give and champion a cause. Starting first in Miami, this campaign will lead up to the launch of their 24/7 streaming Media Network that will allow viewers to access philanthropic content and make donations from multiple devices. “Our network will highlight the positive aspects of giving and goodwill and build upon the examples set by people like Hornig,” said Honablue.
To see Joan Hornig’s favorite haute spots in New York, check out her Haute Secrets.