Belvedere Vodka and (RED)™ have partnered to raise money for the Global Fund to Fight AIDS. Last night, at a pre-Grammy party at Avalon in Hollywood, Belvedere debuted the (BELVEDERE)RED Special Edition Bottle, from which 50 percent of global profits will be contributed to the Global Fund to Fight AIDS.
Usher performed at the invitation-only party, which not only unveiled the new special edition bottle but also introduced Usher as the face of Belvedere’s (RED)™ campaign. Usher had an incredible show playing many of his top hits as well as some oldies but goodies from his first few albums. The backup dancers from his most recent tour performed alongside Usher, making it a true concert full of Usher’s signature dance moves and costume changes that caused the female fans to swoon.
It was a star-studded night at Avalon/Bardot where Paris Hilton & Nicky Hilton, Adam Lambert, Ryan Phillippe, Chelsea Handler, Jamie Foxx, Jenny McCarthy, Joe Jonas, Cheryl Burke, Estelle, Mya and Jesse Bradford were among the who’s who of guests in attendance. After Usher’s performance the VIP attendees headed upstairs to Bardot where they partied into the wee hours while enjoying a night of music and Belvedere custom cocktails.
Belvedere had a formula to figure out your own signature cocktail based on how you were feeling with regards to three criteria; you chose from options in TASTE (sour, sweet, fruity, etc), MOOD (fun, excited, happy, etc) and MUSIC (Rock, Reggae, R&B, etc) and based on your answers were told what your “#firstdrink” of the night was. There were six different “#firstdrink” signature cocktails which the bartenders took turns making so that guests were able to sample several of the signature cocktails throughout the night. Our favorite was the Citrus Gimlet though based on our answers to the formula it should have been (RED) Cherry.
Caitlin Moe and Mia Moretti Performing at (BELVEDERE)RED Pre Grammy Party
In addition to Usher’s amazing performance, we were excited to see another of our favorites perform upstairs at Bardot after the Usher concert. After some fun beats by Mark Ronson, DJ Mia Moretti entertained the crowd, accompanied by violinist Caitlin Moe and her per usual riveting performance on the violin. The Belvedere/(Red)™ launch party was incredibly fun, entertaining, and full of surprises. The (BELVEDERE)RED Special Edition Bottle will be available for sale across 50 countries in late summer 2011 so be sure to ask for it and help support (RED)™ and the Global Fund to Fight AIDS.
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