Haute Fashion: Ralph Lauren to Launch Luxury Denim Line

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The Chinese proclaim it the Year of the Rabbit. To discerning fashionistas however, the title befits the Canadian Tuxedo. Yes I said it; full-on denim garb is making its rounds on the fashion circuit.

With a nod to premium denim, Ralph Lauren is one-upping the skinny jean with the launch of Ralph Lauren Collection Denim. Mr. Lifshitz (sorry Ralphy, cat’s out of the bag on the surname) hopes to carve out a new niche in the denim industry by adding sophistication and refinement to what is the modern woman’s wardrobe staple.

What to expect when the collection debuts this July? Standing in for the jegging will be denim trenches, tuxedos and leather-like denim jackets. The goal is to fuse style, youth and luxury, stitch it together and hang it up as one lovely denim vision. Quelle trifecta.

True to the Ralph Lauren Collection image will be the Ralph Lauren Collection price tag. These pieces will set you back a pretty penny. Better rent-to-own- Ralph’s Canadian tuxedo will run up to $2,000.

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