It’s been more than 40 years since St. Moritz, the chicest Swiss ski resort, has seen a new hotel built from scratch. “Too much of a risk” developers said.
But Ernesto Parli wasn’t of the same opinion: he built a completely modern, luxurious and at the same time cozy structure set against Piz Surlej, just about 60 meters from the the main ski lift.
His vision succeeded: the official opening cocktail of Alpinerock took place with several media covering, and me hosting a TV program entirely dedicated to luxury hotels and haute cuisine. For the occasion I wore and presented a special edition of DeGrisogono jewelry, with a magnificent dark green collier. Skiers, sports-lovers, families and jet-setters arrived to experience the modern style of the hotel along with its regional elaborated cuisine in the two restaurants overlooking Lake Silvaplana and an unexpected sweet detail: an in-house bakery.