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Jaquet Droz Gets Game with the Sporty SW Chrono

Masculinity resounds in the newest timepiece from legendary Swiss watchmaker Jaquet Droz. With a rich history steeped in watchmaking precision, Jaquet Droz has kept the world’s most influential leaders on time for nearly three centuries. Suitably marking the New Year in novelty and luxury, JD makes a rugged departure from its traditional timekeepers with the sporty SW Chrono.

Combining pure mechanical genius with the handsome aesthetics at the height of Haute Horlogerie and advancement, the polished SW Chrono is perfectly timed for the man with a zeal for competition, innovation, and a passion for journey and entering new spheres of life. The SW Chrono’s fluted bezel and hollowed horns elicit the spirit of challenge and a sense of performance, garnering the attention of the urban gentleman.

Adorning the wrist with a 45-mm steel case and rubber treatment of the dial, crown and push-pieces, its contemporary design is complemented by the watch’s legibility and the precision of its movement and chronograph. Three-dimensional flanges and orange Super-LumiNova markers and tips of the hands make an undeniable statement, adding to the design, powerful shapes, and the finesse of every detail that make the SW Chrono the ideal companion through the adventures each day brings.

Out of character, but certainly in-line with the elite caliber of Jaquet Droz timepieces, the dynamic SW Chrono is now in stores.

For more information, visit www.jaquet-droz.com.

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New York February / March 2014
New York February / March 2014