Our Haute 100 list details the accomplishments of the most influential people in each of our markets—Miami, New York, Los Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Marc Jacobs will be launching his new fragrance, Daisy Eau So Fresh.
Company: Marc Jacobs Inc.
What Makes Him Haute: He’s in charge of four powerhouse fashion labels: The Marc Jacobs Collection, Marc by Marc Jacobs, Little Marc and Louis Vuitton (he’s their creative director), but this New York City born designer doesn’t seem overwhelmed. Instead, the Marc Jacobs empire continues to expand, first with the launch of its e-commerce store at marcjacobs.com, and then with Bookmarc, a chic new bookstore on the corner of Bleecker and W. 11th Street. Jacobs also launched a photography book entitled The Men and Women of Marc Jacobs, which documents employees of his eponymous fashion brand, from which a percentage of proceeds will go towards charity. In 2010 Jacobs was also listed by Time Magazine as one of the 100 most influential people in the world.
What Makes Him Haute Now: It seems that Marc Jacobs comes up with brilliant ideas to expand his brands. One of those ideas is his new fragrance, Daisy Eau So Fresh, the young twist to the already established Marc Jacobs fragrance, Daisy. It is inspired by the summer season and it is intended for the young women who want to be bold and elegant but still sweet and carefree. With the mixing of scents like red grapefruit, raspberry, pear, violet, wild rose, apple blossom, lychee and jasmin, it sure to give that sweet aroma that would be perfect for any occasion. A body lotion will also be sold along with the fragrance with the matching sweet odor. It is set be launched in February 2011.