The Legacy Continues
On the heels of the success of The Chairman, Bobby and Ulysse Nardin have once again joined forces for the UN boutique. “Its been a true privilege and an honor that UN and Mr. Schnyder believe in me enough to allow me to own and operate this very special milestone in UN history,” Bobby proclaims. “I’m proud of our partnership and grateful for the opportunity.” “Bobby has become a true Ulysse Nardin Ambassador. With his help we have grown a big following in South Florida. Boca Raton especially provides the right prestige and the right potential of influential and sophisticated customers,” Hoffmann says.
Bobby’s sales approach is simple: to present luxury in luxury. His four East Coast Jewelry locations are individualized jewelry palaces, where the finest jewels and watches are brilliantly displayed as they are meant to be—as works of art. This has undoubtedly been translated into the design and décor of the handsome new Ulysse Nardin boutique. Spotless glass windows and shiny gold UN logos add to the brand’s allure, not to mention that the space has been strategically designed to resemble the inside of a ship, with porthole windows for the walls’ display cases.
However the store’s unique setup is only one part of the equation. Bobby plans to operate the boutique under the same business model as East Coast Jewelry, one that focuses on providing customers with a unique and gratifying shopping. His signature logos and pathos approach to appealing to his customers on a sensory level has proved key when selling a luxury timepiece, as a watch is such a personal part of any wearer’s wardrobe. Bobby also intends to offer customers extra-special incentives like extended warranties, special VIP events, exclusive gifts, and even trips to the Ulysse Nardin factory in Switzerland.
In addition, the store will introduce several limited-edition timepieces that will be available solely at the Boca Raton location. Ulysse Nardin unveiled the first of these timepieces, the aptly named “Boutique” watch that retails for $12,900, to an audience of eager bidders during a live auction at the store’s grand opening event. One paddle-wielding winner took the piece home for a whopping $35,000, all of which will be donated to charity. Several other exclusive models are expected to arrive at the store in the coming months.
With the team’s foolproof combination of luxury merchandise, business expertise, and standout reputation, the success of the Ulysse Nardin boutique in Boca Raton is guaranteed. Stop by and see for yourself the masterpiece that is the new Ulysse Nardin boutique. Though we must warn you, it may be hard to go inside without making a purchase.
News
January 3, 2011Haute Event: Fifth Annual San Francisco Social
