What a Girl Wants: Fendi Continues to Deliver the Gift of Choice Through their Latest Release, The Crazy Carats Collection

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To hear of a new release out of the gilded doors of the house of Fendi that didn’t either push the envelope or absolutely reinvent it would be almost categorically unheard of. The brand, which stands strong on a foundation cemented in originality, creativity and reinvention, always has something new up its perfectly tailored sleeve.

The most recent offspring born of the ideas of Fendi comes by way of the Crazy Carats Collection.  A series of timepieces dons either precious or semi-precious stones and a new mechanism that allows, get this, you to switch the stones that identify each hour with the simple twist of the crown. Each rotation shifts the stones over to reveal a new set, in a different color; but be warned, not matter which stone you want to appear at four o’clock or even nine, the stroke of midnight will always be represented by a glimmering diamond.

Last Tuesday, Dec. 14, the brand’s Bal Harbour outpost opened its doors to a select group of curious VIPs, including the evening’s hostess Lourdes Jofre-Collett, and Haute Living CEO Kamal Hotchandani, among others, to experience this horological revolution first hand.

Jofre-Collett, a relevant figure in the community, heralded for her major philanthropic contributions, was on hand representing a cause near and dear to her heart — The Baptist Hospital Gold Anniversary Ball. On Nov. 20, Baptist Hospital celebrated 50 years of excellence in medical advances and community service under the direction of Anniversary Ball chair Jofre-Collett; and with 20 percent of proceeds from the Fendi Crazy Carats launch event benefiting Baptist, we look forward to enjoying another 50 years of medical excellence through Baptist Hospital.

As for the Crazy Carats, timepieces are on hand at the boutique and I highly recommend experiencing the innovative technology first hand. Apparently Fendi still keeps a strong grasp on the concept that us women want, or need, rather, the option of switching the rubies on our wrist to sapphires or diamonds at the drop of a hat or the twist of a dial.

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