Oh La La, Philly Now Has a Rue La La

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While checking your email can sometimes cause heart palpitations (How may assignments am I supposed to be working on right now!?), it can also lead to the discovery of something new and fun. Just like when we were kids and we ran to the mailbox looking for that first birthday card, we now scan the spam looking for exciting little messages. For many of us, one of those has been the daily Rue La La sales email. The thrill just got better, through, as city-specific Rue Philadelphia launched yesterday.

Rue La La is a member’s only virtual club where you can log in shop designer duds at ridiculous discount. Each day, Rue La La opens new boutiques with limited amounts of current styles, slashes the prices, then sends you a email letting you know what’s ripe for the picking. Right now, there’s an Andrew Marc leather jacket for nearly 50 percent off and Calvin Kline silk ties for under $20. Which means you can buy twice as much as you had planned!

Rue Philadelphia adds in a local component — in addition to deals on shoes, dresses and jewelry, your daily email will now include a exclusive, carefully chosen, Philly-based deal. Yesterday’s first release, half off a cocktail-paired tasting menu at 13th Street hotspot Sampan, sold out well before the 24-hour close time. The next special goes live in … one hour, 15 minutes … and you can be sure I’ll have my mouse and credit card at the ready.

“Rue Philadelphia delivers not only some of the best brand names in the world, but also exclusive offers from premier local businesses,” said Mark McWeeny, president of Rue Local. “From incredible retail brands to rejuvenating spas to wonderful dining, the Rue Local team handpicks these experiences for inclusion in Rue Philadelphia and delivers them at up to 70 percent off retail.”

Rue Philadelphia is the third city-based offering from the group; Boston and Seattle both launched earlier in 2010 and have garnered a faithful following.

So check that email and get ready to indulge in even more shopping! Not a member? Ask your friends for a referral code, or head to ruelala.com and apply. Happy deal-stealing!

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