This morning, Internet retail giant, Market America announced what promises to be the icing on the proverbial cake of a notable year for the brand. Strides made in 2010 have included the launch of such stellar programs and incentives as the ma CashBack program, where Market America pays customers up to fifty percent cash back when they purchase products through the site and one half of one percent to customers for referring others to the site. To round out the year, Market America has acquired Shop.com, the Bill Gates-backed online comparison-shopping engine whose strengths lie in strong technological advances and stellar merchandising that meet the needs of both the customer as well as those of the merchandisers.
Of course Market America’s people-powered, relationship-based shopping experience and unlimited cash back opportunities provide the perfect platform for the marriage which promises to expand the MA portal into a content-rich destination that seamlessly facilitates the shopping experience for the customer.
President and CEO of Market America, JR Ridinger explains the benefits best: “To date, no one has truly harnessed the power of technology to provide a high touch, personal shopping experience combined with the depth of selection available through instant search of the more than 43 million products in our database. Our business model rewards customers at every stage – by making their shopping easier and more efficient, and rewarding them with cash back for shopping with us. This unique strategy positions us for explosive growth and to compete head-to-head with the biggest, most dominant shopping sites on the Internet.”
For the time being, both MarketAmerica.com and Shop.com will continue to operate as separate entities, in their respective headquarters; MarketAmerica.com in Greensboro, NC and Shop.com in Monterey and Pasadena, CA as well as in London, UK. And as both sites will benefit from the unique benefits that each company offers, so lives on the promise for similar benefits for customers.
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