When you pay an arm and a leg to keep your hair color fresh, new and shiny, there’s nothing more disappointing than products that claim to keep it that way and instead, fail. Forget about dull hair and step into the Irvine Spectrum’s latest store, LoK, a brand that promises to care for your color.
Not only is LoK’s outpost the first for the company, it’s the very first store in Orange County dedicated solely to the protection of your highlights, low lights and hair color. There might be a selection of color care shampoo at your salon, but you’ve never seen something like this. LoK’s dedicated team of scientists work to formulate a series of exclusive products which address the four major contributors to loss of hair color’s richness and vibrancy: sunlight, damaging free radicals, heat from blow dryers and flat irons as well as frequent hair washing.
They have everything from sulfate-free shampoo (and even the first ever color-protecting dry shampoo), conditioner and styling products in-store and every single item contains LoK’s proprietary blend of protective ingredients. Dubbed the V3-Infusion System, it preserves, protects and revitalizes color treated hair and follicles using a powerful cocktail of sun protecting UV absorbers, free radical quenching anti-oxidants, heat absorbing polymers and moisturizing color sealants.
The Irvine location is the brand’s first, so be sure to look into LoK and take some time to protect your color.
LoK is located at the Irvine Spectrum Center, near the Cafes at the Oasis, in Irvine. For more information on LoK and its products, visit the official website. For more information on Irvine Spectrum Center, visit www.shopirvinespectrumcenter.com.
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