Better design breeds desirable properties, so when survival of the fittest befits the real estate market, the end product needs be plenary. Brushing properties with superior design is JAX Design Studio, started by Good Property Company founder Joshua Gurwitz. Before any project takes shape, Gurwitz begins at the end. He says, “We ask what we want this project to be when it grows up.”
For Gurwitz, the answer was not so black-and-white. He toyed with becoming an art dealer, but soon took a detour into interior design and found himself planning and designing for mega-firms like Gensler Architects, maturing his expertise in concept development. In 2009 Gurwitz turned his invaluable aptitude for correlating design, finance, and planning into Good Property Company, a privately-held real estate firm focusing on purchasing, repositioning, and selling single-family homes and commercial real estate.
With a decade of design experience and enthusiastic implorations from real estate clients, Gurwitz decided to channel his experience and passion for design into an untapped market with JAX Design Studio, providing clients with comprehensive services, including visioning, feasibility study, financial planning, interior design, branding and marketing, project management, and sales. “Our in-house team already handles the interior design, marketing and branding, planning and graphic design for all of our real estate projects, so leveraging those resources was instant,” Gurwitz explains. “JAX is a one-stop-shop for real estate developers, retailers, restaurant and nightclub owners, and anyone else who requires an entire portfolio of design services.”