Our Haute 100 list details the accomplishments of the most influential people in each of our markets—Miami, New York, Los Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Check back daily for more info on the most powerful people in your city. There’s just no stopping the Kardashians; even after what seemed like one of their busiest years, they’re not slowing down.
Company: DASH Store
What Made Them Haute: Entrepreneurs, television personalities, models, and socialites, the Kardashians are a celebrity self-branding success story. The fifth season premiere of E!’s Keeping Up with the Kardashians boasted record ratings for the network, averaging nearly 4.7 million total viewers. And recently, the Kardashian clan plus Bruce Jenner received the honorable key to the city from Beverly Hills Mayor Jimmy Delshad.
What Makes Them Haute: There’s just no stopping the Kardashians. In the past year, they signed up for a two reality Television shows, released a pre-paid (and expensive) debit card, and came out with a book. But don’t expect them to slow down anytime soon. Kim Kardashian and mom, Kris Jenner, have just been recruited by Skechers for their 2011 campaign: “Shaping Up With the Kardashians.” This endorsement deal will serve as the brand’s central campaign piece for the upcoming year, and it is said to launch next Spring. “They allow us to enhance our fitness level no matter where we are and what we’re doing”said Kim, when asked why she chose to endorse the shoes. “Mom and I, as well as Kourtney and Khloe, are constantly on the go and have to get a workout in whenever and wherever we can.”