Italian playboy and former Formula One boss has recently entered into partnership with a company based in Lebanon as part of a US $150 million (550.9 million AED) for the redevelopment of the Palladium building in Dubai to become a Billionaire Square Complex. The new establishment would cater only to those with the most extravagant of tastes.
Mr. Briatore generated controversy when he was forced to resign as the head of the Renault F1 team over claims that he purposefully planned to rig the 2008 Singapore Grand Prix. He has since regained the public eye when he franchised his “Billionaire” brand to the Pragma Group in Beirut which now proposes to renovate the Palladium conference center into a new luxury lifestyle center complete with 40 rooms and 15 suites, 18 restaurant concepts, a night club, The 400 fitness center, and also a boutique selling items ostentatious items from “Billionaire Couture.” The project is expected to be completed by the end of 2011.
Pragma’s lifestyle division also operates the Cavalli Club in the Fairmont Hotel. There is the possibility of including a Cavalli Cafe inside the Billionaire Square. Whatever is chosen, this new edition to Dubai’s luxury lifestyle industry is sure to impress.