Lotus is entering a new era with the launch of five new models – the Esprit, Elan, Elite, Elise and Eterne. To celebrate the U.S. debut, Lotus hosted an exclusive launch event at a private residence in Los Angeles. VIP attendees were the first in the country to check out the new models a week before the upcoming Los Angeles Auto Show. A classic Lotus Esprit and T125 helmed the entrance, providing an impactful segue to the new models displayed in the backyard.
To showcase the evolution of the brand, Lotus unveiled seven oversized prints, created by famed award-winning French photographer Gérard Rancinan, that chronicle Lotus’ metamorphosis. During the event, Lotus CEO, Dany Bahar, presented a surprise gift to the Baldwin Foundation in the form of a Lotus Evora. Lotus is proud to be working with the Baldwin brothers to support the Carol M. Baldwin Breast Cancer Research Fund, part of the Baldwin Foundation.
Perennial party girl and guest DJ Taryn Manning was on hand to create a great musical vibe for all, whle Peter Gallagher partied before the premiere of his new film Burlesque (which makes its big debut tonight in Hollywood, Wolf Zimmermann (Chief Technical Officer, Lotus Cars) worked the crowd, and Michelle Rodriguez got behind the wheel. Also in attendance: Chord Overstreet of “Glee” and Olivia Munn.