Phoenix Fashion Week 2010 is “Fashionably Pink”

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Phoenix Fashion Week kicks off for its sixth year on Thursday, Oct. 7, featuring a new focus on sustainability and green living, as well as a “Fashionably Pink” celebrity fashion show to support Breast Cancer Awareness Month.

Phoenix Fashion Week will have everyone seeing green, as the three-day event will be highlighting healthy environmental practices as the concepts apply to fashion. Event VIPs and fashionistas will walk the green carpet before mixing things up in the ECO Lounge, and certain shows will include models who have been styled with organic makeup. Attendees can also expect to see eco-friendly apparel and accessories and recycled furniture throughout the event, as well as a host of other green initiatives and practices.

And with another great cause in mind, PHXFW will get things started Thursday evening with a celebrity fashion show called “Fashionably Pink” to support the Susan G. Komen for the Cure Foundation. Designers have created special pink apparel to be modeled by Phoenix celebrities and breast cancer survivors throughout the show, and sponsors will be silent-auctioning off unique “pink” items that night.

More than 200 designers were invited to apply for runway slots for this year’s fashion week, with 24 established designers, 10 emerging designers and six accessory designers ultimately nabbing those coveted spots. So rest assured, what you’re about to see is the best of the best selected from all across the Valley.

Attendees, be prepared to look over with a keen eye all that’s up-and-coming in the designers’ Holiday 2010 and Spring 2011 collections as you peruse the runway shows, trunk sales and workshops showcasing pret-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high-fashion swimwear and chic accessories.

This will be PHXFW’s first year in its new location at W Scottsdale, and attendance is expected to be around 1,500 people each day. If you’re looking to be one of them, you’d better secure your tickets ASAP by visiting the event’s site here. Also, you can learn more about the emerging designers to be featured this year here. Get to know the future of fashion.

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