London is proud to be chosen as the location for luxury jeweler and watchmaker Paiget’s first ever standalone store.
The store, which has been designed by French architect Gérard Barrau, will be located at 169 New Bond Street in London and will open in the middle of October.
Piaget chief executive Philippe Léopold-Metzger said: “We are delighted to open a store in Bond Street which I consider the best place in the world for a jewelry store, alongside Place Vendôme. London is the cosmopolitan city by excellence, and it is a must for a global brand like Piaget to have a strong qualitative presence there”.
The Piaget boutique on Bond Street is the brand’s 71st boutique but is its first standalone store. The store will contain the brand’s current complete collection, which ranges from sophisticated to sporty men’s pieces, as well as extremely artistic high-end jewelry watches for women.
“Go to luxury shopping streets” around the world are filling up with brand boutique watch stores as opposed to multi-brand watch stores. For consumers, it helps showcase a brand as a destination rather than just one product out of many in a store. Bond Street is the ideal location in London for Piaget and will stand with other luxury jewelry and watch boutiques such as Bulgaria, CHANEL fine jewelry, Harry Winston, Gucci, Boodles, and Asprey.
The London store is the brand’s 71st boutique but is its first standalone store. Piaget has boutiques in cities all over the world including Paris, Geneva, Tokyo, Hong Kong and Beijing. The store will stock the brand’s full range of jewelry and watches, including special high-end creations.
169 New Bond Street, London, W1S 4RB
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