Haute 100 San Francisco Update: Steve Jobs

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Our Haute 100 list details the accomplishments of the most influential people in each of our markets—MiamiNew YorkLos Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Check back daily for more info on the most powerful people in your city. Steve Jobs is far from done making announcements to unveil new Apple updates, the latest being the new razor-thin MacBook Air models and Mac OS  X Lion, which includes a Mac App Store.

Steve Jobs

Category: Billionaires
Company: Apple
Industry: Technology

What Made Him Haute: You don’t need us to tell you the background about why he’s haute. What he’s been up to in 2010 to keep his haute factor relevant is the ongoing teasers, official announcements and updates regarding Apple’s new iPad, with the WiFi model that went on sale April 3, and the 3G version not far behind it. Only time will tell if Apple can once again deliver on its hype.

What Makes Him Haute Now: When Apple CEO Steve Jobs made his “Back to the Mac” presentation on Wednesday, one thing was made clear: good things come in small packages. Jobs introduced Apple Inc.’s lightest laptop ever by asking, “What would happen if a MacBook and an iPad hooked up?” Jobs shared a new version of its laptop, MacBook Air, which comes in two models, the 13.3-inch, $1,299 with a 128-gigabyte flash memory drive, and an 11.6-inch version, starting at $999, both already available. The 11-inch model has the height of the iPhone 4 at its thinnest part, and is thinner than any netbook currently in the market (with a screen two sizes smaller than the original MacBook Air). The new hyper-thin MacBook Air is not only the lightest in its class, it contains a full-size keyboard, two USB ports, a speedy SSD drive and a great graphics chip. It’s also the first Apple laptop to conform to the 16:9 aspect ratio.

The new version of the Mac operating system, Lion, is the eighth version of Apple’s operating system. According to Jobs, the new OS will include multi-touch; FaceTime video calling programs; Mission Control with Launchpad, which will make App Home screens, full-screen apps, auto-save, apps that resume when launched available; and the Mac App Store, the first App Store for desktops and laptops. The App Store, now officially separated from iTunes, will be available within 90 days, while Lion will be available in the summer of 2011.

Apple has also released updates to iLife ’11, including iPhoto ’11 with Facebook integration, iMovie ’11 with a movie trailer feature and GarageBand ’11, which includes Flex Time. Jobs announced a Beta version of FaceTime for Mac available for download now. What else should Mac users look forward to? Jobs hinted at a touchscreen MacBook that may be released next summer.

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