Haute 100 San Francisco Update: John J., Robert, & William Fisher

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Our Haute 100 list details the accomplishments of the most influential people in each of our markets—MiamiNew YorkLos Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Check back daily for more info on the most powerful people in your city. After moving to appeal to more Millenials with a logo change for the iconic Gap brand, Gap Inc., majority owned by the Fisher brothers, John J., Robert, and William, has announced that it plans on keeping its original blue logo.

John J., Robert, & William Fisher

Category: Entrepreneurs

Company: The Gap

Industry: Retail

What Made Them Haute: These three brothers are the heirs to the Gap fortune. Their parents, the aforementioned Doris and her late husband Donald, founded the denim company in 1969 in San Francisco, and passed 50 percent control over to the sons in 2004. The empire includes Banana Republic, Gap, Gap Kids, Old Navy, and has afforded the sons the wealth for each of them to be listed separately on the Forbes 400 list of wealthiest Americans, but no longer in the billionaire category. John also owns a minority stake in Oakland A’s baseball team.

What Makes Them Haute Now: Change is not always good. So is the case for San Francisco-based Gap Inc. whose recent logo evolvement from its original blue to a new black-and-white design has been scrapped. In an effort to reposition its brand from classic American to modern, sexy, and cool, the company released a logo change on its website Oct. 4. The new logo would have taken over as prominent logo on marketing campaigns starting in November, but after being denounced by its customers and Facebook fans, Gap is reverting back to its iconic logo, which has held strong for two decades. The Fisher family continues to hold a significant quantity of Gap Inc.’s stock and remains heavily involved in the business.

Earlier this month, a well-deserved multi-million dollar tax break presented itself for Humboldt Redwood Co., also owned by the Fisher children who have adopted sustainable logging principles and preserved jobs in the field.

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