When it comes to fashion, there’s really only one place in Orange County for the big names. Chanel, Dior, Fendi? It’s all at South Coast Plaza, so you know when they throw a fashion fete, it’s going to be huge. And with the inaugural South Coast Plaza Style event, they didn’t disappoint.
Having every big name in fashion under one roof is a big responsibility, but on Sept. 5th, the center’s best came together for a night of fall fashion, shopping and dining. Over 100 of South Coast’s retailers celebrated with in-store events, promotions and personal appearances, giving shoppers a chance to experience the center in a new way. And with repeat customers and new ones alike coming to the center every day, it was an impressive feat to say the least.
Starting with an elaborate fashion show that included looks from stores like Salvatore Ferragamo, Valentino, Chloe, Fendi, Oscar de la Renta and more, which included the center’s famed glass elevator and a mirrored platform right in Jewel Court. Models walked in pairs, culminating in an army of couture, showing off almost all of this season’s trends.
After, the models lounged in vignettes throughout the center, giving shoppers and revelers a glimpse of the fashions up close as they went from store to store. Intermix hosted a J Brand event while Barney’s Co-Op offered a Naked & Famous exclusive jean and ALC’s Andrea Lieberman showcased her new resort collection. Mikimoto offered Japanese calligraphy and Louis Vuitton showed the different options in customization while Bloomingdale’s offered mini-manicures. With over 100 in-store events, including an in-store appearance by Prosper Assouline at the new boutique, there was something for every shopper, whether they were looking for couture or cosmetics.
Partnering with the CFDA and its initiative Fashion Targets Breast Cancer, South Coast Plaza definitely sealed its position as the top stop for the best in fashion and philanthropy. After the event, the center donated to both Fashion Targets Breast Cancer and the Hoag Hospital Foundation. After all, they say giving is the new black and South Coast Plaza proves to be on top of every trend time and again.
For more information on the center, visit their official web site.
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