Finding a perfectly fitting pair of jeans could be almost as hard as finding your perfect match. And every season designers come out with new ideas and shapes in denim fashion: cropped jeans, stretch, skinny, straight — the list of different types is very long indeed. Most styles are represented in Moscow, of course, and are in huge demand. Even in the old Soviet Union days, these American denim trousers somehow managed to squeeze through the Iron Curtain and were considered real trophies. Here are some top places in Moscow where the newest jeans brands, classic labels, high-street jeans and latest must-haves in denim fashions can be found.
Levi’s Flagman shop
Undoubtly Levi’s jeans brand is familiar to everyone. Starting from its first Levi’s 501 model, the brand had gone far more creative. This flagship store in Moscow’s grandest department store, GUM, unites a collection from different years. Here you will find traditionally cut jeans, vintage series, extravagant models designed in collaboration with Jean Paul Gaultier and House of Holland, the Made in Craft collection (representing more unique and expensive items) and a kid’s line.
GUM, Red Square, 3, www.gum.ru/en.
Dolce & Gabbana store
Dolce & Gabbana jeans are an obsession of all of Moscow’s fashionistas. The brand just opened its largest boutique in the world in the Russian capital. There are so many more opportunities to shop for a flattering pair. The 1,000-square-meter store features more than just denim.
Dolce & Gabbana, Kuznetsky Most, 9
TSUM Department store
The fourth floor of TSUM, the multi-brand department store, is dedicated to denim and carries lots of sophisticated denim brands: Armani, J Brand, 7 for all Mankind, DVB and many more. Stylists working in the store are very helpful and willing to provide fresh ideas on a staple of every woman’s wardrobe.
TSUM, Petrovka street, 2, www.tsum.ru/en.
It is the first boutique in Moscow to showcase luxury jeans brands. Its selection of denim labels is extremely diverse. You can find Superfine, J Brand, Rock & Republic, True Religion, Paige, J & Co., Tag jeans and many more.
Portfolio, Gallery Vremena Goda and Kutuzovsky Prospect, 48, www.portfolio-boutique.ru.
Yudashkin Jeans Fashion House
Prominent Russian haute couture designer Valentin Yudashkin started producing jeans and jeans denim clothing in 1997 under the trademark Yudashkin Jeans Collection. The collection is renewed once every six months and normally includes not only denim classics, but also trendy jeans models with a youthful spirit made of the newest technical materials. Yudashkin jeans are represented on every continent, but some exclusive items can be purchased only at the main Fashion House in Moscow.
Yudashkin Jeans, Kutuzovsky prospect, 19, www.yudashkin.com.