The leading interactive multichannel retailer HSN, FEED Projects and UNICEF have launched the FEED Trick-or-Treat bag — an innovative, first-of-its-kind partnership to benefit the U.S. Fund for UNICEF. The bag, featuring an exclusively designed Jack-o-Lantern image was conceived to be “the” must-have accessory during the Halloween season. Exclusively sold at HSN and hsn.com through Halloween, the bag and the campaign supports UNICEF’s global nutrition programs for children around the world.
“This partnership is very special to HSN – and it is a cause that our company, customers and employees are proud to support,” said Mindy Grossman, CEO of HSN Inc. “As part of HSN Cares’ commitment to helping women and families, we are pleased to launch the FEED Trick-or-Treat bag to provide a child with the necessary nutrition for an entire year.” FEED Projects is a pioneering charitable company that uses fashion, especially FEED bags, to raise money for nutrition-related causes around the world.
The FEED, HSN and the U.S. Fund for UNICEF partnership is part of the “HSN Cares” campaign devoted to helping women and families in need by raising awareness and funds for trusted organizations that support local, national and global causes.
The FEED Trick-or-Treat bag retails for $13.20. For each FEED Trick-or-Treat bag purchased, HSN will donate $3.50 to the U.S. Fund for UNICEF to help support UNICEF’s nutrition programs. Consumers who purchase one bag will help UNICEF provide a child in the developing world with an entire year’s worth of essential micro-nutrient supplements.