Haute 100 Miami Update: Lee Brian Schrager

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Our Haute 100 list details the accomplishments of the most influential people in each of our markets—Miami, New York, Los Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Lee Brian Schrager releases a new cookbook in celebration of South Beach Wine and Food Festival’s 10th anniversary.

Lee Brian Schrager
Category: Entrepreneurs

Company: Southern Wine & Spirits

Industry: Alcohol

What Makes Him Haute: A recent profile in the New York Times indicated that “no one has ever done what Mr. Schrager does in the food world.” Schrager is responsible for the creation of the South Beach Wine & Food Festival, which brings the most celebrated names from the world’s finest culinary institutions and revered wineries to the sands of Miami Beach for one weekend each February, all to benefit FIU’s school of hospitality and tourism management. His efforts led the school to create the Lee Brian Schrager Excellence in Leadership Awards, and three scholarship recipients were named during the 2010 festival. Building on the South Beach festival’s extreme success, a New York event debuted in 2008. His successes earned him a promotion this past December to Southern Wine & Spirits vice president of corporate communications and national events.

What Makes Him Haute Now: In celebration of South Beach Wine & Food Festival’s 10th anniversary, festival founder and director Lee Brian Schrager is releasing the “Food Network South Beach Wine and Food Festival Cookbook.” The book, written by Schrager with Julie Mautner, will be available Nov. 16 and features a forward by witty celebrity chef Anthony Bourdain. The cookbook is like a backstage pass of sorts since it gives readers an all-access tour of the festival’s food world and flavor, equipped with interviews and insider stories.

Boasting 100 tried and true recipes tested by some of America’s favorite food personalities, readers will learn how to make  from drinks, starters, barbecue, burgers, comfort food, main courses and desserts. For example, try your hand at Guy Fieri’s All-Star Sausage Steak Sandwich with Guid’s Pickled Hot Veggies, or Martha Stewart’s Lobster Roll, and finish it off with Nigella Lawson’s Caramel Croissant Pudding. Other celebrity chefs include Bobby Flay, Rachael Ray, Tom Colicchio, Thomas Keller, Alice Waters and Paula Deen. Bring the tastes and smells of the South Beach Wine and Food Festival to your kitchen with Schrager’s cookbook that world renowned Chef Emeril is calling a “Spring break for Chefs.”

The 10th annual South Beach Wine and Food Festival, which started out as a one day event with only 7,000 guests, will be held Thursday Feb. 24 through Sunday Feb. 27. Today over 50,000 people participate in the festival and this year over $2.2 million has been raised for beneficiary, FIU’s School of Hospitality and Tourism Management

For a sneak peak at recipes inside the cookbook visit http://www.sobefestcookbook.com/and for more information about the festival visit: http://2011.sobefest.com/index.php

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