Haute 100 Los Angeles Update: Chuck Pelly

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Our Haute 100 list details the accomplishments of the most influential people in each of our markets—Miami, New York, Los Angeles, and San Francisco. These people continue to make moves, so rather than waiting for the next Haute 100 issue to come out, we thought we’d provide you with regular updates on those Haute 100 members who are making headlines. Innovative automobile designer Chuck Pelly looks forward to the 2010 Los Angeles Car Show Design Challenge.

Chuck Pelly

Category: Thinker

Company: Pelly Design Management

Industry: Industrial Design

What Made Him Haute: In a region that boasts the world’s largest concentration of auto design studios, Pelly is the dean — he’s been mentoring, judging, lecturing and imagining innovative cars for more than 40 years. As the founder of Designworks/USA, which became a BMW subsidiary, he turned it into one of the top industrial design consultancies in the world. He continues to work on projects for Nokia Design, LA Auto Show and BMW Group, to name a few.

What Makes Him Haute Now: As director of Design Los Angeles and partner in The Design Academy Inc., Chuck Pelly has a close eye on the 2010 Los Angeles Auto Show’s Design Challenge. This year the challenge theme is “The 1,000 lb Car.” There are 10 U.S. design studios working on a lightweight, two-door car that must weigh only 1,000 lbs while maintaining comfort, security and style. Germany and Japan will be joining the design challenge this year for the first time. Pelly has high expectations for the challenge saying, “More than ever, automotive designers are able to experiment with high-tech materials and alloys and this year’s Design Challenge has provided them with the opportunity to use their creative talents to look into the future, exploring the hottest technologies to fulfill the needs of the consumer and the environment.” Mercedes-Benz U.S., Mercedes-Benz Japan (Maybach), Mercedes-Benz Germany (Smart), General Motors, Hyundai, Honda, Mazda, Nissan, Toyota and Volvo are all in on the auto design challenge. The winner will be announced on Nov. 18 during the Design Los Angeles conference at the Los Angeles Auto Show. Our vote goes to anyone who designs a modern DeLorean.

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