August 3, 2010 marks the release of the Material Girl clothing line. The collection, which features apparel, footwear, handbags and jewelry, is targeting young females with a unique sense of style. Created by Madonna and her daughter Lourdes in collaboration with Iconix Branding group, these junior’s fashions will be sold exclusive at Macy’s.
Highlights of this collection include a variety of prints and embellishments in unique silhouettes. The clothing combines both feminine and masculine characteristics, such as pairing a studded leather jacket with a floral print skirt. The line is bold and fashion forward, paralleling Madonna’s risky yet successful personal style.
Actress Taylor Momsen was chosen as the face of the new line. Momsen, best known for her role as Jenny Humphrey on the CW’s Gossip Girl, is notorious for her unique fashion sense and edgy persona. Madonna and Lola chose her for the face of their collection for her “cool sense of style that’s unique and fits with the Material Girl look.”
On August 3, the Union Square Macy’s will be hosting two launch events. In the morning starting at 10a.m.the first 200 customers will receive an exclusive Material Girls bandeau top and a $10 Macy’s gift card valid for August 3. In addition, guests are encouraged to dress in their best Madonna looks to compete for a chance to win an autographed Madonna t-shirt. At 3:00p.m.Macy’s will be throwing a launch event party, giving their customers a chance to shop the collection as well as enjoy special treats and a DJ spinning tunes.
Macy’s Union Square is located at 685 Market Street, San Francisco. The launch day event will take place in the Junior’s Department on the 4th floor of the store.