Callaway Golf Company announced the October 15 retail launch of its Spring 2011 apparel line for men and women. To showcase the new clothing line, Callaway is hosting an interactive poll on the Company’s Facebook page that allows the public to determine which outfits Callaway Staff Professional Alvaro Quiros wears while competing in the upcoming PGA Championship. Professional golf’s fourth and final major tournament of the season, the PGA Championship will be held from August 12 through 15 at Whistling Straits G.C. in Kohler, Wisconsin.
Recognized worldwide for its performance-enhancing and championship-winning golf equipment, Callaway’s passion for innovation is weaved throughout its Spring 2011 apparel line. Working with apparel partner Perry Ellis International, Callaway Golf’s new offerings feature technology-infused fabrics and contemporary styles, all of which complement the Company’s commitment to breakthrough performance. Supporting the launch of Callaway’s Spring 2011 line are large, full-color billboards featuring Alvaro Quiros that will be on display in highly visible locations in New York City throughout the month of August.
The Spring 2011 line of Callaway Apparel represents a major step forward in head-to-toe fashion from an authentic golf brand. Callaway’s new offerings for men and women are attracting attention from Tour players around the world, underscoring the benefits experienced by those facing the most intense competition and conditions. Combining forward-looking designs with performance features such as Moisture Wicking and Ultra-fine Micro Denier Fabrication to ensure comfort, Callaway provides golfers the ability to concentrate on their game while looking their best.
Through Monday, August 9, golf fans are encouraged to visit Callaway’s Facebook page to vote for their favorite attire. Quiros, already regarded as one of the best-dressed players on Tour, will wear the four ensembles receiving the most votes while competing in the PGA Championship. To vote and help determine the attire that Quiros will wear during the PGA Championship visit the Callaway Golf Facebook page here. For more information on Callaway Golf’s complete lineup of apparel, footwear, accessories, and equipment, visit www.callawaygolf.com.