Ferragamo’s Attimo Splashes Stores Today

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Q: What’s a memorable Italian name that communicates the essence of Italian chic?
A: Salvatore Ferragamo.

Ferragamo mirrors its renowned name with a signature Italian fragrance called Attimo that expresses the core of the iconic, everlasting brand. Attimo elicits innate elegance, timeless glamour, and irresistible seduction in true Italian style. Starting today, Ferragamo’s highly anticipated new fragrance will finally hit Salvatore Ferragamo stores nationwide and become available exclusively at Bloomingdales before hitting more retailers in September.

A precious gift from the radiant Ferragamo world, creators Jean-Pierre Bethouart and Annick Menardo of Firmenich captured life’s most cherished moments and the emotions behind them in this thrilling and harmonious fragrance. The siren red and luxe gold flacon designed by Sylvie de France bottles up a multi-faceted floral bouquet of Gardenias, Frangipani flowers, Peonies, and Lotus Flowers with addictive accents of soft Musks, refined Cedarwood, vibrant Patchouli, and unique notes such as the juicy and crisp Nashi Pear and Kumquat. Attimo Eau du Parfum leaves a bewitching trail of elegance, while Attimo’s bath and body range of ultra-feminine formulas assure a pleasurable experience. The line’s peony extract is rich in toning and refreshing properties, nourishing and pampering the skin.

The launch party Salvatore Ferragamo Parfums threw in New York City on June 30 commemorated its new pillar fragrance. Campaign model Dree Hemingway and international hostesses Gaia Repossi, Fabiola Beracasa, Chiara Clemente, and Lady Alice St Clair Erskine celebrated Attimo at Le Bain at The Standard, New York. Notable guests included Giovanna Ferragamo, Massimiliano Giornetti, Michele Norsa, Luciano Bertinelli, Vincent Ottomanelli, Lorenza Gentile, Sebastian Stan, Jessica Szohr, Alison Pill, Agyness Deyn, Augustus Prew, Vladimir Restoin Roitfeld, Giovanna Battaglia, Andy & PC Valmorbida, Stavros Niarchos, Topper Mortimer, Vanessa & Victoria Traina, and Joseph Altuzarra.

“I am honored to celebrate the launch of our new pillar fragrance Attimo in New York,” Luciano Bertinelli, Chief Executive Officer of Salvatore Parfums, said. “Attimo is another important step towards a new dimension of elegance and timeless luxury.”

For beauty and elegance in a bottle, there’s Ferragamo’s Attimo.

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