Creed will debut their newest men’s fragrance, Aventus, this coming September. But expect to hear all about this “Imperial Fresh” aroma during this summer’s polo season, where the Creed company team will ride out bearing the same name. And much like Napoleon dominated Europe with strength, power, and virility, Adam Brecht will lead the AVENTUS polo team through this season.
Inspired by Napoleon’s rise in power, Aventus is infused with top notes of blackcurrant, bergamot, and Royal pineapple with a middle of Napoleon roses, Louisiana birch—which just so happens to be the wood of Napoleon’s throne—Egyptian jasmine, and exotic patchouli. Finally, the base is rounded out with oak moss, ambergris, and Gourmand vanilla. Each ingredient was carefully selected to reflect the conquests and interests of the self-crowned emperor of Europe.
The States will be the first to sample this masculine scent, when it is first released at the Creed store on Madison Avenue. After that, Neiman Marcus, Bergdorf Goodman, the Saks Fifth Avenue New York City flagship store, and www.creedboutique.com will offer this fine elixir. Proceeds from the U.S. sales of Avenuts will benefit American Rivers, an organization dedicated to protecting U.S. waterways from harm.