“Time to Give” Back with Audemars Piguet & the Tony Awards

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Nothing looks and feels better than a jaw-dropping Audemars Piguet adorning your wrist, unless it’s an Audemars Piguet with philanthropic ties.

In the nick of time for the Tony Awards next month, the exclusive Swiss watchmaking brand has teamed up with the Tonys to auction off 27 unique celebrity-autographed timepieces to benefit Broadway Cares/Equity Fights AIDS, one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations.

But you don’t have to wait until June to catch your favorite Broadway stars in action. Audemars Piguet has its precise mechanical hands on several philanthropic projects, and is now calling you to stop, look, and purchase a one-of-a-kind Audemars Piguet watch signed by the talented likes of Kelsey Grammar, Whoopi Goldberg, Antonio Banderas, Hugh Jackman, Catherine Zeta Jones, Jay-Z, Nathan Lane, Angela Landsbury, Cyndi Lauper, Sean Hayes, Sienna Miller, Meryl Streep, and Liev Schreiber.

A live, invitation-only “Time to Give” cocktail reception will feature an auction conducted by Christie’s, at New York’s Four Seasons Hotel on May 17. Get a glimpse of the highly collectible watches at Audemars Piguet NYC flagship boutique at 65 East 57th St. from May 3 – 17. The timepieces currently can be viewed and bid on by the public on charitybuzz.com, at www.charitybuzz.com/audemarspiguet. Opening bids start at $2,500.

Audemars Piguet is certain to make another timeless mark on the 64th Annual Tony Awards as the official red carpet sponsor for the second year. Haute Living recommends getting your hands on a men’s or women’s Royal Oak Offshore 57th Street watch, each signed by Daniel Radcliffe and Scarlett Johansson, designed specifically to commemorate Audemars Piguet’s New York “moment” – its partnership with the Tony Awards and new flagship boutique. And if you have a smidgen over a cool million to give back, then you can own the entire collection of star-powered watches. For whichever timepiece suits your theatrical taste, don’t hesitate, time is luxuriously ticking.

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