Swim Report: Aussie Label Zimmermann Opens Temporary Shop in Soho

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Looking for the perfect summer wardrobe? Aussie designers Nicky and Simone Zimmermann—of Zimmermann—have you covered. Literally.

The feminine label coveted for their easy breezy ready-to-wear and staple swimwear has opened a one-stop summer shop in Soho—for a limited time only. The 2,500-square-foot store is located at 112 Greene Street (just a hop skip and a jump from our New York City offices) opened their doors on April 12, and downtown chicsters have been raving. The store is carrying the label’s vintage-inspired draped dresses and jumpsuits, sateen separates, and hot swim and resortwear. Looking for more? The Zimmermann Spring/Summer Store is also stocked with the eponymous labels capsule collection of accessories, including footwear and handbags, children’s mini maillot and bikinis, and new jewelry collections.

This Aussie brand is already huge in their native land with 13 standalone stores, so those of us trendsetters looking to make a statement shouldn’t wait too long before visiting this haute spot—the adorable shop will only be open through June. With weekend jaunts to the Hamptons only weeks away, and last year’s two-piece out of style, we could all use a little closet therapy.

The cherry on top? Zimmermann has plans in the works for a permanent New York storefront, and further U.S. expansion.

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