What do you get when sport meets suit? The collaboration between Giorgio Armani and Reebok begs to be the answer. Debuting in July, worldwide, at high-end gyms, Reebok and Emporio Armani boutiques, online, and at specific department stores, the fitness collection dubbed EA7/REEBOK, created by the two megabrands, will feature athletic attire and shoes for men and women. The capsule collection will offer a range of tank tops, hoodies, fleece, and sports pants, amongst other items, in addition to four styles of sneakers. In total, there will be 40 apparel pieces and 15 footwear pieces for men and women, selling between $65-150. Both a print and outdoor advertising campaign are planned as well as an online initiative for the launch.
Source WWD
