Famed fashion icon Louis Vuitton is out to prove that when life gives you lemons, make lemonade. Louis Vuitton will pre-launch their new limited edition Anniversary collection Chale Monogram scarves March 4. Alas, a fashionably fabulous way to deal with this unusually cold, unwavering winter. The scarves will be available in stores and online March 11.
The new Chale Monogram collection will come in three styles, Chale Monogram Rock Bleu Nuit, Chale Monogram Pois Cassis, and Chale Monogram Denim Bleached Blue or Rose. Each of these items is priced at $745.
These scarves will make you feel all warm and fuzzy on the outside (and if you’re devoted to the brand, the inside as well). It has made many celebrities feel that way too, with Madonna, Jennifer Lopez, Kanye West, Andre Agassi and even former USSR president Mikhail Gorbachev all featured in their ad campaigns in the past. World-renowned artists have worked behind the scenes of LV’s ad campaign as well, with photo shoots by Annie Leibovitz and commercials filmed by French director Bruno Aveillan.
The French fashion house is known for its luggage, bags, shoes and other accessories. From Louis Vuitton’s move to Paris, to Stephen Sprouse’s collaboration with current artistic director Marc Jacobs, it still reigns as one of the most purchased brands in the world. Talk about credibility.