The age-old Spanish adage holds a more profound meaning for the CASA camp. The National Court Appointed Special Advocate Association held a reception in early February for the launch of the “Keeping the Promise” campaign at the home of Pamela Joyner and Fred Giuffrida.
With National Child Abuse Awareness and Prevention month soon upon us in April, National CASA elected to take a different approach with their mission. Instead of raising funds towards their cause, they have opted to raise awareness of abused and neglected children (1,800 cases in the city to be exact). Their mission also holds a proactive component, motivating citizens to become foster parents, adoptive parents, or volunteer court-appointed special advocates.
One last question remains: how do you raise awareness about, well, awareness? National CASA has that aspect covered as well, using important resources such as City Hall Plaza and Union Square at their disposal. These two landmarks will be the site of cut-outs of the 1,800 children, each holding a placard with a quote from a foster youth inscribed. This statement is a reproduction of successful demonstrations held at the Washington Monument in Washington, D.C. and Columbus Circle in New York City.
The organization has stated that they expect a lot of local and national media coverage, and have announced that CBS is there primary sponsor. The San Francisco Bay area will also host informational tables to prospective adults who would like to help a mistreated youth in any way. As for the reception, it’s safe to say things kicked off to a good start, with a positive outlook for this campaign expected.
Check the Haute Living events page for more images from the cocktail fundraiser.