Mercedes-Benz Fashion Week Schedule Announced for Fall/Winter 2010

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Hang on to your oversized clutch, Rachel Zoe. And Jill Zarin, try to keep from squealing. The time has come: Mercedes-Benz Fashion Week! From Feb. 11 through 18, thousands of fashion industry professionals will flock to Bryant Park’s iconic tents for one last week before MBFW relocates to Lincoln Center in September.

We’re just dying reading the lineup of the most established and up-and-coming designers who will set the tone and trends for what we wear in Fall/Winter 2010. The schedule includes: BCBGMAXAZRIA, Richard Chai, Duckie Brown, Toni Maticevski, Ports 1961, Anne Bowen, La Perla, Farah Angsana, The Heart Truth’s Red Dress Collection 2010, Cynthia Steffe, Project Runway, Yigal Azrouёl, Michael Angel, Christian Siriano, Nicole Miller, Charlotte Ronson, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Adam, Academy of Art University, Prabal Gurung, ARISE Magazine African Collective – III, Lela Rose, Luca Luca, Malandrino, DKNY, Rebecca Taylor, Calvin Klein Men‚s Collection, Hervé Léger by Max Azria, Diane Von Furstenberg, TonyCohen, Y-3, Tuleh, Custo Barcelona, Vassilios Kostetsos, Carolina Herrera, Carlos Miele, Jill Stuart, Donna Karan Collection, Tracy Reese, Monique Lhuillier, Yeohlee, Tadashi Shoji, Ecco Domani Fashion Foundation, Perry Ellis, Elie Tahari, Badgley Mischka, Vera Wang, Pamella Roland, Max Azria, Dennis Basso, Diesel Black Gold, Thuy, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Brian Reyes, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein Women’s Collection, Naeem Khan, J. Mendel, and Tommy Hilfiger.

Over the course of eight days, the runway venues, lobby, and backstage sponsor lounges will be bustling from 9 a.m. to 9 p.m. when approximately 100,000 people come to attend shows, meet and greet the media, retailers, and fashion professionals.

Peter Levy, SVP and managing director of IMG Fashion Worldwide commented, “As we close a chapter in the history of our event, IMG is excited to be working with Lincoln Center, the CFDA, and the city to create a new home for the fashion industry at Lincoln Center. We are looking forward, with our partners, to rolling out our plans in the coming months.”

Fern Mallis, also an SVP with IMG Fashion said, “This will be a significant season, as we reflect on 17 years, 31 seasons and close to 2,500 fashion shows in Bryant Park that have launched many careers…. from designers to editors, models, producers, celebrities, TV commentators and reality shows. We all also look forward to the change, and September’s move to Damrosch Park in Lincoln Center.”

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