IWC has launched an iPhone application, available for free to download on iTunes. With this app, you can browse through IWC’s entire collection. There’s even a “try it on” function where you can hold the iPhone up to your wrist and virtually wear it, comparing through different models. Cute, huh? Another feature is that it lets you locate the closest IWC Boutique or Authorized Dealer near you, so that you can turn your “virtual” fashion fancy into reality as soon as possible.