Many of the top luxury lifestyle brands in the world are turning to the internet to increase their sales, a very intelligent move, especially during the holidays. Giorgio Armani and Valentino Fashion Group, which have generally steered clear of any online store are now changing their attitudes, as they have had to cope with the most severe recession in seventy years. Roberto Cavalli and Salvatore Ferragamo have hopped on the bandwagon as well, both opening online stores in the past month.
This is helpful, as it allows convenience and anonymity in buying luxury goods. We can comparably notice Italy, whose online sales of luxury products are expected to surge 42 percent to $500 million this year, according to a study by Politecnico. In Italy, around 14 percent of holiday shopping will occur on the web, according to Deloitte’s 2009 Christmas Survey.