Louis Vuitton has covered the entire appearance of the Fifth Avenue Maison with Ruben Toledo’s artwork for the Louis Vuitton City Guides. The special seasonal display windows, “Home for the Holidays” have also been installed, evoking the spirit of travel to Louis Vuitton, the excitement of exploration, and the joy of spending the holiday season with family.
“We are thrilled to have renowned artist, Ruben Toledo working with us again,” said Daniel Lalonde, President and CEO of Louis Vuitton North America. “Toledo’s sketches and illustrations have been an integral part of our city guides for years and we are delighted that his artwork is the center of our Fifth Avenue Maison display for this holiday season.”
Last year, Louis Vuitton used Takashi Murakami’s Monogram Multicolor print for the season. Remember the craze? This year, Ruben Toledo’s work is designed for the Louis Vuitton City Guides for New York, Miami, Los Angeles, Paris, London, Tokyo, Rome and Mumbai. Painter, sculptor, illustrator, columnist and critic for the top fashion magazines, Ruben Toledo has had a long standing relationship with Louis Vuitton. sketching each city for the City Guide and illustrating an entire New York City travel scrapbook published by Louis Vuitton.
Starting November 23rd, Louis Vuitton is asking, “Where will your journey take you?” Submissions are being collected here, and a selection of answers will be posted on the flap boards at the Fifth Avenue Maison throughout December.