If you’ve ever been to the shops at Bal Harbour in Miami, you’ll know that the luxury retailers located there are in stiff competition with one another. Vying for the attention of South Florida’s wealthiest individuals, the high-end stores have to keep their product, and their appeal, extremely fresh and enticing in order to stay afloat.
One store in particular has caught the attention of some savvy shoppers at Bal Harbour. Swiss luxury watch maker Audemars Piguet, has been playing with their appeal-factor by enhancing the artisan-like feel of their renowned brand. Transforming the shop to include hints of their hand-made product’s origins in Switzerland, Audemars Piguet Bal Harbour have included sketches, work tables, work tools, and other traditional watch making items to emphasize their products originality. While the brand’s beautifully crafted final products may be enough for some buyers, Audemars Piguet wants to draw attention to the unique techniques which are used to craft such wonderful watches. Taking extreme pride in the fact that they practice “traditional watch making” techniques, Audemars Piguet Bal Harbour location now demonstrates a “manufacture made mechanical watch in its natural element.”
The beautifully unique window displays will be up through the end of the year at the Audemars Piguet store at the Bal Harbour shops, so next time you’re there, take a minute to appreciate the origins of some of the world’s most finely crafted watches.