French luxury powerhouse LVMH, responsible for brands such as Fendi, Marc Jacobs and of course Louis Vuitton is banking on the upcoming holiday season for a strong end to the year’s sales. “We are very optimistic on the Christmas season,” said Antoine Arnault, head of communications at LVMH, and son of the conglomerate’s legendary head Bernard Arnault.
It seems as though Louis Vuitton has barely been impacted by the economic crisis, when compared to its rivals. This is perhaps due to the tireless work and fresh perspective of creative director Marc Jacobs. His aesthetic also appeals to a younger generation; his latest show was broadcast to thousands of adoring fans on Facebook.
The collection, replete with street-wear inspired shorts and intricately embroidered jackets and tops represents “something real” according to the New York designer.
LVMH brand Tod’s also affirmed the positive holiday outlook, promising customers will be able to “get what they want.”