The streets of South Beach are buzzing this week with fashion in the forefront of everyone’s mind. Thursday night saw the second official evening of the 2009 Miami Fashion Week with an haute red fashion show for a great cause.
The Red Dress Fashion show benefitting The American Heart Association and Go Red for Women was held at The Setai Hotel in South Beach and it was truly a sizzling spectacle from any angle in the hotel’s luxurious courtyard. Anticipated to be the highlight of the week for its superb fashion and important underlying message — educating women about heart disease — the show was truly inspiring and certainly met expectations.
Introducing the main spectacle, and supporting the cause through her Motives line, was Haute Living’s own Haute Ambassador of Fashion Loren Ridinger, who dazzled the crowd with her usual charming character and fantastic long and flowing red dress. As models and celebrities, including an America’s Next Top Model finalist, local radio stars, and even Ms. Florida 2008, strutted down the floating runway, the crowd was privy to a fantastic line-up of sublime red dresses from designers such as Michael Kors, Carolina Herrera, Nicole Miller, Richie Rich, and Badgley Mishka.
Staying true to Miami’s own classic fashion piece, the show also featured a line of red swimwear by Jantzen, which the crowd loved. Photographers, cameramen, fashionistas, and excited onlookers filled The Setai courtyard with an enthusiasm for fashion and an appreciation for the worthy cause the show was intended to represent. Heart disease is the number one killer of women and bringing together a good cause and fantastic fashion was successfully accomplished last night at The Red Dress Fashion Show.