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ARMREVOLUTION, the rapidly growing luxury accessories brand which focuses on reinventing cufflinks, is bringing its Luxury Cufflink innovation to Asia this week. First stop-the luxury department store Lane Crawford in Hong Kong. As home to one of the world’s leading financial capitals and a major business and cultural hub, the launch in Hong Kong is a truly East meets West event with ARMREVOLUTION’s unique Cufflinks being designed by the company’s London design team, but manufactured from the finest Japanese steel. ARMREVOLUTION presents an elite collection of super sleek, architecturally-inspired cufflinks, offering each customer membership to the ARMREVOLUTION movement, featuring exclusive events and gatherings. ARMREVOLUTION Cufflinks have received rave reviews in some of the world’s top luxury publications ranging from Men’s Vogue to Esquire and the Weekend FT. The brand’s ethos is centered on innovation-from designs, an online membership model and retail strategy. Its launch in Asia comes as several forecasts point to growing demand for luxury brands across the continent. By 2015, China will make up 29% of the global luxury sales and will be on track to overtake Japan as the world’s biggest luxury market, according to research from Goldman Sachs. Already, Asia as a whole accounts for 37% of the global $80 billion in luxury sales-making it the world’s biggest luxury market, according to data published in the book “The Cult of the Luxury Brand.”

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