On the Streets of Philadelphia: Trump Tower

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Trump Tower Philadelphia offers top-tier urban luxury at a whole new level.

By Jennifer Seligman


 “It’s about doing the right project at the right time. We are very selective outside of New York; we only do the best of the best.”

It’s difficult to picture a more peaceful place than a beautiful home in the suburbs, complete with a grassy backyard and lush trees offering shady respite. Trump and Multi Capital Development Group had this serene setting in mind when they began plans for Trump Tower Philadelphia. The new lavish development will offer many of the same amenities that are available to suburbanites while still providing owners the luxury of living in a prime location.

With all the sophistication of a posh urban resort, the 45-story, 225-residence glass Trump Tower Philadelphia offers upscale urban amenities that are typically synonymous with the comfort of living in your own home. Stunning one-, two-, three-, and four-bedroom residences and penthouses are available, all with 10-foot ceilings, grand outdoor terraces, and sweeping floor-to-ceiling windows overlooking the shimmering Delaware waterfront and vibrant city lights.

Private dinner service conceived and created by world-renowned chefs, 24-hour white glove concierge service, valet parking, luxurious spa services, and putting greens designed by Tom Fazio II are only a few of the extraordinary amenities that set Trump Tower Philadelphia apart from its contemporaries. Within the staggering 60,000 square feet of amenity space also lie the infinity edge outdoor pool, Olympic-sized indoor pool with retractable glass walls, waterfront running track, tournament size tennis court, feng shui reflective ponds and gardens, cigar lounge, wine cellar and tasting room, private movie screening room, library, business center, and conference rooms.

At the moment, Trump Organization has approximately 70 projects in the works worldwide, but each city and each exact location within the city is chosen with precision and care. “It’s about basic market fundamentals,” explains Ivanka Trump, vice president of real estate development and acquisitions at Trump Organization, a holding company for many of her father Donald J. Trump’s businesses. “It’s about doing the right project at the right time. We are very selective outside of New York; we only do the best of the best.

“Philadelphia is a great market,” she continues. “It’s a great project-absolutely stunning. On a personal note, my family and I have spent a lot of time in Philadelphia. I went to Wharton; my dad went to Wharton; my brother went to Wharton. We have spent a significant amount of time there.”

Trump explains that their key target market for Trump Tower Philadelphia is “relatively affluent. We always attract the highest tier of unit owners.” She also assures that both younger and older couples who would have otherwise opted for homes in the suburbs will be their prime buyers.

Trump Tower Philadelphia is located in the area known as Northern Liberties, which borders the city center and the Delaware River. It also adjoins the waterfront community of Penn’s Landing and is easily accessible to Old City and Society Hill, as well as Orianna Hill Park and Liberty Park.

In an effort to do their part to help the leafy surrounding environment, the Trumps have decided to go green on their Philadelphia project, opting to build on a brownfield site and to install features like the self-irrigation system on the greenroof, solar panels on the golf course, and tinted windows with low-E double-glazing throughout the facility.

Despite recent poor economic activity, Trump feels that the current lull in the market will have little effect on sales for Trump Tower Philadelphia. “A downturn in the economy is never positive,” she admits. “There is a lack of liquidity in the market. But from the standpoint of a buyer, now is a great time to buy. It does not typically affect the Trump buyer.”

Although the new project is located in the heart of Philadelphia, Trump kicked off the building’s tour in Tel Aviv, Israel. When asked why Israel was chosen of all locales, she explained that support for Trump real estate has always been very strong with Israelis and so Trump Organization thought it would be appropriate to give the buyers of Tel Aviv the first opportunity to purchase in this building. “My partners have strong ties to Israel,” says Trump. “The shekel, relative to the dollar, is very strong right now. The weak dollar means [Israelis] can get more for their money.”

But what is it about the Trump name that inevitably ensures a building’s success? “We have a track record of execution,” says Trump. “People purchase real estate and don’t even have to look at the plans. We make efficient buildings that are beautiful and will rival any residential building in the world.”

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