Market America held its annual Leadership Conference February 7 to 9, 2008 at Miami’s American Airlines Arena, where Kimora Lee Simmons launched her “Fabulosity” skin care line (available exclusively on marketamerica.com), Grammy nominated artist Paulina Rubio performed, and Haute Living Publisher Kamal Hotchandani imparted his wisdom to the crowd. Hotchandani was selected to speak due to the international reach of Haute Living Magazine. Other high-profile attendees included Shakira’s boyfriend Antonio de la Rua, Paulina’s husband Colate, and Grammy winning superstar Alejandro Sanz.
Market America also announced an initiative that marketamerica.com would now be powered by Google’s leading search engine capabilities. The partnership will allow real time comparison shopping among the millions of products offered on Market America’s website as well as those from over 2,000 partner stores in an easy to compare format.
Paulina Rubio’s performance kicked off Market America’s launch into the Latin market. Marketamerica.com already features a Spanish web portal and the company plans to expand into Mexico and other Spanish speaking countries within the year.