A Swarovsky crystal-covered Mercedes. A Bentley Coupe with $1 million diamond-covered rims.
Typically, these are the sorts of luxuries that stand out, even in high society.
Not so at the Moscow Millionaire Fair; that’s what it takes to fit in.
At a show where there simply is no such thing as “excess”, 45,000 visitors were treated to more than 200 brands, ranging from rare taxidermy company Ice Age to private jet powerhouse Luxury Air Jets. The Crocus Expo exhibition plays host to the event, located in a city that Forbes magazine recently pegged as having more millionaires than any other city in the world. Talk about a target audience.
There was also plenty of sparkle on display, with diamonds adorning generally mundane, day-to-day accessories, such as cell phones and pocket knives. The real sparkle, though, likely came from the eager eyes of potential consumers, who were treated to a spread of jaw-dropping products meant for only the most upscale clientele.
For these reasons – and many more – there’s no denying that the Moscow Millionaire Fair is the crown jewel of luxury exhibitions.